The Best Time to Send SMS Blasts and Boost Engagement

The Best Time to Send SMS Blasts and Boost Engagement

Blog Article

When it comes to SMS marketing, timing is everything. Sure, SMS open rates are as high as 98%, but sending your message at the wrong time can tank your engagement. A well-timed SMS campaign can increase click-through rates, boost conversions, and strengthen your connection with customers.

So, how do you make sure your messages hit inboxes at just the right moment? Let’s dive into the best times to send SMS blasts, industry-specific tips, and tools to help you optimize your campaigns.

All About Engagement

Before we launch into our discussion on SMS timing, let’s talk about engagement. What is it? Why does it matter?

First, for all that business owners and decision-makers throw the word around, very few SMBs seem to really Belgium Phone Number List understand what “engagement” means. Otherwise, there would be a much greater focus on things like fostering conversation within social media marketing, rather than just pushing to get paid ads out and trying to track ROI.

Why Timing Matters in SMS Marketing

People live by their routines. Whether they’re sipping coffee at 9 a.m. or winding down at 9 p.m., the timing of your message determines whether it’s opened or ignored.

Send it at the right time, and they’re much more likely to open the message and then act on what you sent.



Send it at the wrong time

They’ll ignore it and maybe open it later. There’s also a chance that they’ll delete it outright.

If your timing is particularly bad or you’ve inundated them Cell Phone Number Listing with messages, they’ll unsubscribe and then you’ve lost your relationship with that person possibly for good.

Here’s a quick look at how timing affects engagement, at least in the general sense of things.

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